The Piano and content marketing
Google’s doodle celebrating the inventor of piano has drawn good traction. A small role in its history was played by what we would today call ‘content marketing’. A little nugget of information in Wikipedia’s page on the piano:
“Cristofori’s new instrument remained relatively unknown until an Italian writer, Scipione Maffei, wrote an enthusiastic article about it in 1711, including a diagram of the mechanism, that was translated into German and widely distributed.”
The article was translated into German, and drew the attention of another historical figure in the evolution of the piano.