Start up woes
Offering a service assuming people were waiting for it.
Putting up a new website thinking it will show up on the first search page.
Creating logos and visuals thinking everyone will fall in love with them.
Imagining the first customer email about to drop into inbox.
Taking on airs of knowing all about business… the ways of doing business cook up of their own, like we always knew it.
Mental shocks when nothing happens for weeks.
Seeing visitors come and go on the website.
Spammers praising the privacy page.
Staring at the desktop for long and no thoughts come in.
Always feeling like a cat on a hot tin roof.
Making sure you recover every penny lent to friends.
Avoiding all questions related to how things are going.